How You Can Market Your Business with Custom Apparel
Many entrepreneurs like to go big with their marketing campaigns. This usually leads to enormous costs for marketing that doesn’t even work, such as magazine ads, TV commercials and all.
Although they might work in particular circumstances, wise businessmen know that big isn’t always best. In an ad-soaked media environment, the simplest and most direct efforts often yield the best outcome.
For example, if you went to a mall and tried to observe the people, you would find many of them wearing big brands such as Nike, GAP, and so on. These are brands that you’ve probably seen in movies or music videos and all of that. You’ve actually just been marketed to – again and again.
At the end of the day, you and your employees will need to wear clothes, so why not try ordering custom apparel with your business name or logo printed on it? It’s relatively cheap, and if you go to networking events and conferences, that shirt or jacket will help you stand out.
There are places in which start-up entrepreneurs are known to pay people to wear shirts in a business event venue, instantly forming a brand army. Fundraising marathon organizers give out branded T-shirts, and runners proudly wear them for free, making them walking advertisements for these brands. What’s the point behind this? Simple. It costs cheap, it is effective, and it builds a team of fans who make themselves brand ambassadors in their communities. It is, indeed, a tiny investment with huge returns.
People usually think of branded clothing as those dull corporate polos. You don’t have to stay in that box. Be more creative, and try to come up with something that can start a conversation. The conversation is your target. When you wear a nice shirt with your logo, someone may comment on it and ask you about your brand.
And by the way, creativity here not is just about the design you print on your custom apparel. There are other ways, like hanging your branded jacket on the back of your chair at a restaurant. There are no limits.
Even if you ask a few company, they’ll probably say talent recruitment is one of their most challenging tasks today. Besides being a marketing tool, your custom apparel could also give you the benefit of inviting new talents.
It’s quite simple. Opportunities to market your business are everywhere, and need not spend a fortune to make them work. So start looking for a company to make your custom apparel now. But have the patience to do some research so you end up with a good choice. Remember, your apparel stands for your brand, and the last thing you want to project is low regard for quality.
Source: screen printing tee shirt